Friday, October 8, 2010

SanDisk to promote large-capacity iPod MP3 strong words


By the end of August, SanDisk has introduced the world's largest storage capacity MP3 player - Sansa e280. Furthermore, its pricing strategy is, in the exclusive advantage of Apple's iPod market capture large market.

Sansa e280 flash memory capacity of 8GB, and can be extended to 10GB, which shows that this new product can store up to 2500 songs. Sansa e280 is priced at 249.99 U.S. dollars, which is the price of Apple's iPod in the same file, but iPod's music storage capacity is only about half the Sansa e280.

SanDisk Corporation Audio / video product marketing director Eric Bone, said: "In the flash-based MP3 player, the most expensive component is the flash, because we manufacture flash memory products, they are basically reducing the cost of intermediate links and such directly reflect the cost savings to the final product. "

Sansa e280 from the Microsoft PlaysForSure, Rhapsody To Go, and many other sites to download digital entertainment content, while Apple's iPod only from the company's online store iTunes downloads. Sansa e280 also comes with FM radio tuner, but also voice and radio recording dialogue.

According to market research firm The NPD Group's data, SanDisk is the iPod's biggest competitor in the United States, second quarter 2006, the Sansa series MP3 player market share of 9.7%. NPD data show that Apple's market share in the MP3 player market share of 75.6%, Creative Labs and Samsung's market share was 4.3% and 2.5%.






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